Believe it or not, social networking offers you a way to develop some good strong business connections while it also gives you a chance to do a little branding for the localized online market. With social networking, you know that those who start to see you on their wall or get to know you through your Tweets are becoming familiar with you.
Branding is nothing more than being familiar with a brand or a name. Thus, as those connections that you shout out to every day start to become familiar with you and your website there is an instant branding connection starts to happen on social media.
Some people will use the site under a personal account first just to get the hang of working the site, using the features, and understanding the basic settings. Your contacts should be people that are either in the business end of social networking or those that have some sort of vested interest in the product or service that your site offers.While they may not need your products or services today, they might next week.
You might start by telling everyone the daily temperature in Aruba when the mean temperature here is barely 30 degrees Fahrenheit. Or you could boast about the great ski conditions in Colorado throughout the early winter months for those who have an interest in the downhill or cross country skiing packages that you can put together. Remember that it is not straight up advertising but general messaging, which means it is more relaxed and less directive.
Social networking offers some very unique methods of getting the word out about your business and the potential for branding is very good. The more you connect with people on an interpersonal level the more you can encourage them to check out your website. This is not random advertising or spamming large groups of people. This is communication regarding similar interests, solving problems, and connecting to other business minded people.
Post an icon on your website for each of the major social networtking precences that you use. Visitors to your website are already interested in your niche, so make it easy for them to become your follower on Twitter, for example, by posting a follow me on Twitter button that they can use to get to your Twitter sign-up page.
This is a process oriented form of advertising. While it might seem like a slower method than some of the other available advertising methods, it can be highly fruitful. Once you get the hang of it, social networking advertising methods can be very effective in only about ten to fifteen minutes per day.
While social networking is a fun and effective way to get your business out there, there are additional tricks of the trade to help you get started with a bang. Learn all you can about advertising in this manner.