Costly Link Building Mistakes to Look Out for

Link building is the cornerstone of SEO and is becoming more important everyday as the web becomes more competitive. The dead simple fact is that having relevant backlinks to your site will not only help you secure higher search engine position but also give you a higher page rank. What’s the use of all this? The extra exposure means more sales. Google places a lot of weight on backlinks to determine where it is going to place a site in the search engine results after a search is done; so, naturally many webmasters have turned their attention to link building. However, many people, especially, new ones, do not understand how to build backlinks the right way. When you go out spamming your site’s link any and everywhere; you are only wasting your time.

If your links aren’t relevant then you will lose search engine ranking. A strategy that enables your backlinks to look natural to the search engines is the most effective. Unnatural link building registers to the search engines as you trying to game the system, and your site will lose out every time you conduct link building in such a fashion. Don’t game the system like most others and you will have a competitive advantage over those that use “flavor-of-the-week” tactics. Starting off on the right foot can be daunting if you aren’t used to the process but it pays off big time down the road. Most people don’t want to get into the details of link building and go out there and start grabbing as many links as they can from whatever source they find. This will guarantee failure everytime.

You can find out some of the techniques to avoid in the following paragraphs.

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This is actually a very silly mistake that many make: getting quality links but with irrelevant anchor text. Many people use action words as anchor text when they are really supposed to be using the keywords that they want to rank for in the search engines – instead of making “Buy Now” or “Learn More” your clickable link; you should focus on keywords. Now you know, for better backlinking results select keywords that you wish to rank for and use those as your anchor text. This is yet another easy way to make your SEO link building more effective.

If you were thinking about buying links then think again. Of course, high PageRank links can get you top rankings. Networks exist where you can pay an obscene price to have a backlink to your site placed on one of these high PageRank sites; however, there is a downside to this type of practice that most people are not even aware of. The results don’t justify the price by a long shot. The main reason people pay for them is that they think that they actually work. Too many people have started to use this technique and now Google is aware of it; now sites that are using this for rankings are losing them or not sustaining any long-term rankings to start with. You bypass all of this by building your links around relevant sites.

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Keep in mind that PageRank (PR) measures the strength of a single page and the a whole site. In accordance, one page on a site can be a PR 0 and another can be a PR4. Knowing the PR of any page will payoff for you and your site down the later on.

You can outrank and keep top ranking if you treat link building seriously. Follow the rules of link building and you too can be a dominant force on the first page of search engines.

Twitter Marketing Tips That are Proven to Work

It would be wise to treat the Twitter community with the utmost respect because it is worth its weight in gold. Your main focus on Twitter should be directed at establishing a strong relationship with your targeted base of followers, and sharing interesting information with them. At all costs, avoid the pitfall of jumping right in and trying to sell stuff in your tweets, it won’t work. You can sells lots of products to your followers if you show them the respect they deserve, and by cultivating a tight relationship, first. Twitter is not a place where you make riches overnight; it takes strategy. But they forget that people on Twitter are very careful who they are dealing with. you need to make your messages as relevant and interesting as possible and avoid looking like a spammer. The People on Twitter are drawn to those who seem sincere and are helpful, so put these attributes to work for your Twitter marketing campaign. Your Twitter success can depend on what we are about to discuss in this article.

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The first important rule of marketing with Twitter is to let the community know that you are a nice person – it’s as simple as that. Twitter is the last place you want to that you want to be seen as a mean or nasty person. Your followers will grow to respect you even more when they notice your sense of repect for others. Offend too many people and they can damage your reputation very easily. However, if you are cordial and are willing to give them what they want, you will get what you want in return. This is one of the main elements to achieving success on Twitter. One of the simple tips that you should understand when building a relationship with your followers is to give them a fair idea that you’re here to help and not sell. How do you do that? By mixing in content that motivates them, inspires them and helps them. This is a great way to make them believe what you’re saying. If any information or assistance you gave helped someone change their life then you have created credibility that no one can deny.

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Twitter is a social site who attracts people who are looking for the latest news, entertainment, and gossip. Recognize this pattern among your followers and give them what they want to first build a relationship. You will be welcomed with open arms if you can give others what they want. Remember, never hard sell your followers, instead, be helpful and build relationships. In the end, success with Twitter comes down to consistency, and sharing interesting information with the community. There might be days when your Twitter marketing won’t give back much but hang in there and don’t quit. Don’t forget, trends can bring boatloads of traffic into your site.

5 steps to Build Your PPC campaign Pay Off

Several affiliate promoting has used PPC campaigns to make millions over a period of time. However, this is not true of all the affiliates, as many have lost cash too. They lost as a result of they merely did not handle the pay per click management services the way it ought to have been.

Allow us to see 5 steps to form your PPC campaign pay off:

1.    Relevant Keywords: Time and once more, selling Gurus have tense the use and power of keywords. The keywords should be relevant to your merchandise or services. Secondly, your content page ought to contain the relevant keyword through that a visitor has visited your site. Many a times, the content page lacks the keywords. So, the visitor feels disappointed and might not pay a lot of time at your site and you will lose your cash on such wasteful clicks. Thus, you would like to confirm that the proper keywords are placed in the slightest degree the proper places.
2.    Overdoing the keywords in Meta tags: Very typically, in an exceedingly zest to use significant keywords, the content gets lost. Internet marketers cannot control their urge, and use additional keywords than are needed in the Meta tags. You should be aware that Meta tags are losing their consequence in the present day. Search engines are searching for crisp, recent content and that’s what you would like to have.  Thus, what you would like to do is, blend the keywords nicely in your content, use variations in keywords, use them in plural form and avoid the advise to overdo the keywords.
3.    Landing Page: It is usually observed that the landing page is not as engaging and as user pleasant as it ought to be. Remember, your valued visitors have received the landing page once clicking on your ad. They’re highly motivated and unless your landing page is straightforward to browse and provide information to the user that she is looking for. Several techie guys load the site with graphics. Search engines don’t be grateful for the graphics and it reduces the downloading speed and will aggravate the visitor and make him go away. Therefore, don’t overdo on graphics. Moreover, you wish to confirm that the landing page is designed in a manner that the users realize all the data easily. The guests would not like to waste time by being directed to a brand new window for every little thing. So, take care of of these points while you design the landing page for your ppc campaign management.
4.    Set your budget: Place realistic bids, most typical keywords could be bidding very high. However, you ought to target at those keywords that are used by highly motivated customers. This manner, you will be able to cut back the price per click.
5.    Review and analysis your keywords on continuing basis to always improving the performance of your ppc campaign management.

When you have got spent money on PPC, guarantee that you simply offer it your efforts too to form it successful and create results for you. Keep in mind, no gains without pains. So, don’t trust someone who tells you to supply nice results directly.

All About Favicon

Serving to people online the world over with branding, giving a beautiful look to their website and presenting cute little icons on the tabs, bookmarks and in the deal with bars, favicon comes up as a pattern that has taken the net world with a swoosh. Favicon got here into existence with Microsoft’s initiative to present an icon that would appear when a visitor bookmarked a web site, giving the net world to exult with the genesis of the discovery. This happened someplace in 1997 and Microsoft started with accepting only ‘.ico’ format.

What is a favicon?

The name has been derived from ‘favourites bar’. A favicon is also known as a URL icon, website icon or web page icon. It’s a small 16×16 pixel sized picture that appears within the bookmarks, URL or tackle bar, RSS feed and your browser tabs. Everywhere it appears, you see an image.

Now, are such small icons useful to you?

They are, indeed! A favicon gives a unique visible identification to your website. Imagine a scenario where you have numerous bookmarks in your bookmarks folder, and every site has a favicon, count on your website. The way it does it look? Beheaded? Your web site appears incomplete without a favicon. Similar approach, take into account a state of affairs where you’ve numerous tabs opened up in a browser. There is nothing but the favicon visible then. A consumer who has seen your icon can easily spot you amongst an inventory of tons of and can attain out to you. It certainly offers you a distinct identity.

How does a favicon present up on an internet site?

There isn’t much problem involved. If you’re well-versed with HTML and your website, there isn’t a lot that it’s important to do.

1.             Create your icon and reserve it in ‘.ico’ format

2.             Add the picture file by placing it within the root directory of the online server

This is how it will be: www.somewebsite.com/favicon.ico <http://www.somewebsite.com/favicon.ico>

3.             You could play with the HTML if you’d like completely different a special favicon for certain pages. This is what you’ll use then: <hyperlink rel=”shortcut icon” href=”/folder-identify/iconname.ico”>. Now, place this code within the <head> of the HTML coding. You can also use this: <hyperlink rel=”shortcut icon” href=”http://somewebsite.com/favicon.ico”>

You could open your website in a browser now; your favicon will show up. There are some browsers which assist other formats, moreover ‘.ico’. They’d present up icons in ‘gif’ and ‘png’ picture codecs too. So, you’ve got the liberty to use an image that’s larger than 16×16 pixels dimension. Hurray, the browsers have reduce quick a limitation!

Earlier, there had been privacy and security issues with bookmarking websites. When these icons were used solely to show in bookmarks, the older variations of Internet Explorer allowed the web site directors to view details such how many individuals bookmarked their website. The issue, nevertheless, was resolved with the launch of Web Explorer 7.0. Minor issues exist with old variations of Opera too. So, make sure that you upgrade your web browser constantly.

Favicon, briefly, has proved a beneficial invention to the web world. People worldwide are utilizing; have you embellished your web site with one?

WordPress Accidentally changed site URL

In my previous project accidentally changed site url in the wordpress gerneral settings tab. As i don’t have wordpress admin login details i added following lines in the wp-config.php file to change the WP_HOME and WP_SITEURL.

Just add following lines inside the wp-config.php file inside PHP tag.

define('WP_HOME', 'http://' . $_SERVER['SERVER_NAME']);
define('WP_SITEURL', 'http://' . $_SERVER['SERVER_NAME']);

WordPress Conditional Tags

On most situation in a wordpress theme you want to display content on the basis of page. Like display a slider only on home page or display a 468×60 banner only on single post page.

In such situations wordpress conditional tags are used to display content on the basis of the conditional tags.

So if you want to display my wordpress content slide plugin on home page and this home page is using default page template.

then you have to add following code

<?php
if(is_front_page())
{
if(function_exists('wp_content_slider')) { wp_content_slider(); }
}
?>

so after that slider will be added only on home page.

All WordPress Conditional Tags

is_home()
is_single()
is_page()
is_category()
is_author()
is_date()
is_front_page()
in_the_loop()
is_year()
is_month()
is_day()
is_time()
is_archive()
is_search()
is_paged()
is_404()

For more details check WordPress Conditional tags
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Plans For Avoiding Some Of The Frequent Mistakes In Thesis Theme

In case you are an internet marketer, Perhaps you have seen about Thesis Theme WordPress.  Anybody with a certain level of experience in Internet marketing will have heard about a number of popular methods such as forum marketing, email contacts building, video marketing and article writing, along with other popular methods to make money online, all of which claim to be the most important thing to consider in terms of making money. But honestly speaking, if you’re not involving and embedding Thesis Theme into all your other online marketing methods, then you’re simply losing a lot of money on the table. Target markets are amongst the most important things to consider when you try to sell a product. There is no denying that customers are more likely to patronize vendors able to demonstrate their expertise. For example, if my business specialized in selling Scrabble boards, I would focus my efforts toward people who are not only interested in games, but specifically scrabble. If you were to sell Monopoly – The Simpsons edition, you begin to attract The Simpsons fans. This is a basic example of Thesis Theme – targeting a specific group; it can be performed in all areas of marketing. Now once you’ve decided to use Thesis Theme to your advantage, there are some common mistakes people make that should be avoided if you want to become a success that are outlined in this article.

I would bet, that you’ll be keen for  hundreds and hundreds of themes for your website, If that’s correct then go and get Thesis Theme WordPress.  Say you are just beginning to figure out marketing methods to use online, there’s no doubt it can be overwhelming and confusing as to which Thesis Theme you should market to. You are going to be able to pick from thousands upon thousands of different products, so the first mistake you shouldn’t make is trying to gather too much information. There are many reliable ways to choose a Thesis Theme and then go for a product that converts. The best way to keep from becoming bloated with information is to simply take a start. All marketing techniques are simply numbers games, you have to focus on the numbers if you want to become successful in your endeavor. Ultimately, it is a game that focuses on discovering a Thesis Theme that works and yields fair profit margins. Significant trial and error may be necessary before the ideal Thesis Theme is identified. It can take as many as 10 attempts before finding a single success. Truthfully, Thesis Theme is really nothing more than learning and then acting on knowledge. Take the start, that’s the only way you’ll know how to be successful.

Never try to choose a product before you have a market for it. This is a mistake that you should absolutely under no circumstances ever make. You’re always better off finding a market first and then selecting an appropriate product for it. Without the right level of understanding for the Thesis Theme you are looking into, you will fail. If you do not know anything about a certain Thesis Theme market then you need to do your research before trying to make profits from it, otherwise you will just fail or be beaten by more educated competition. Not only do you need to do the research but you need to use what you learn.

Thesis Theme is very successful, but it only works if you understand its purpose, mission and nuance. You want to safeguard against common mistakes of beginners and amateurs. In the end, you will see the advantages of Thesis Theme, but in the meantime, you may have to put all of your efforts into constructing a powerful market position and brand recognition in the marketplace. If you wish to understand how it works more about it, make sure you Visit WordPress Themes.

WordPress get all category ids

To get all the category id’s from current wordpress blog you have to use following function which returns an array of all the category id’s

<?php $all_category_ids=get_all_category_ids() ?>

after that you can fetch to retrieve all the category ids. even you can get category name for each category.

<?php
$category_ids = get_all_category_ids();
foreach($category_ids as $cat_id) {
  $cat_name = get_cat_name($cat_id);
  echo $cat_id . ': ' . $cat_name.'<br />';
}
?> 

Credits

WordPress Codex
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WordPress get Category id by name

By using following function you can get category id. Parameter for this function are category name

<?php $cat_id=get_cat_ID( $cat_name ) ?> 
/*
Parameters $cat_name=String category name
returns 0, if failure and ID of category on success. 
*/

Credits

Get Category Id By WordPress Codex
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